If you are serious about blogging and expect the world to take you serious, self hosted WordPress is the only blogging format to use.
Yes, you can run a perfectly decent blog on the free Blogger platform but, as long as your blog has a blogspot address, it will always be treated as a stepchild in the internet mainstream and if it does become successful, it will be known as an anomaly.
Why is WordPress superior to Blogger for a serious blog? Well, let's see.
Superior Content Management System - The difference between WordPress and Blogger in the realm of content management is like comparing grad school to high school. They are both institutions of education with class rooms but that's about it. Blogger will provide the tools necessary to put your posts online but WordPress gives you the ability to have a professional publication.
Superior User Interface - Let's face it, the Blogger user interface is desined for the complete novice and, as such, offers few real control options beyond the basics. WordPress, on the other hand, allows for almost infinite flexibility in design and control.
Superior Credibility - A self hosted WordPress blog with a "YourDomain.com" web address garners dramatically more instant credibility than a "MySillyName.blogspot.com" address. How serious would you take a business with a ".geocities.com" web address or a "@hotmail.com email address? Would you give them your credit card info? My point exactly.
The bottom line is, comparing self-hosted WordPress to Blogger is like comparing a new computer system to an IBM Selectric. They will both produce a decent looking letter, and if a letter is all you want, either will do and the Selectric is probably free just like Blogger. If, however, you want or need a more professional product, there really is only one option.
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