In a nod to Web 2.0 and in an effort to make the Google experience more user-centric, Google will end the system of assigning each web page a Page Rank based on an algorithm of links, quality and popularity. Instead, each page will have a Page Rate assigned by the readers.
Page Rate will be established by the installation of an attractive voting widget on each page allowing readers to click either an up or down arrow to show approval or disapproval of the page's content. After clicking the arrow of choice, the reader will be prompted to leave a comment about the page they just voted for. While all users are allowed to vote, only those logged into their Google account will actually have their votes counted or be allowed to comment.
Google users will also be able to go to the new "Float It" site where they may rate sites already rated by other Googlers. Once on Float It, readers are encouraged to examine pages other Floaters have submitted and vote to either "Float It" or "Sink It", thereby helping to bring exposure to the truly deserving web pages.
Trip Over It
Another method of finding pages to rate will be by using the new Google Toolbar With TripOverIt. The new toolbar will have a TripOverIt button integrated into it as well as a window showing the current page's Votes and Floats. With the toolbar installed, the user may click the "TripOverIt" button and be taken to a random web page to vote on. The user need not worry about selecting categories or preferences because the toolbar will also track their surfing habits and only serve up the kind of pages they like.
For those Googlers who want to be able to return to the pages they really liked, Google has developed Googlicious. Googlicious is a social bookmarking community that allows users to connect and share their favorite pages.
Limitations and Restrictions
While it is required that each page have the Page Rate Widget installed to qualify for a Page Rate, the site owner is not allowed to have any other voting or submission widgets on the page. Neither may the site owner ask for votes or refer to the widget in any way. The site owner also may not, under any circumstances, click their own widget. If a site owner clicks their own widget or in any way attempts to commit widget fraud, all pages owned by that owner will be removed from the Page Rate Program, will be disallowed from Organic Search Results and the Googlebot will be instructed to break all of the links on the page and screw up the CSS code on its way out.
Rankings will still be scored on a 10 point system based on a proprietary algorithm of Up Votes, Down Votes, Float Its, Sink Its, Bookmarks and the quality of comments received.
From The Founders
In an interview posted on the Google blog, the founders of Google were asked if they were trying to take over the entire internet. Sergey Brin adamantly stated, "We absolutely are not trying to take over the internet!" Co-founder Larry Page interjected, "We don't like to use the word 'trying'."
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