If you were a “Dot Com Mogul” with a huge following but things were starting to get a little stale, what would you do?
What if you were to create a nemesis, an interloper that burst onto the scene seemingly from nowhere?
If you were to create this alter ego, wouldn’t you then publicly acknowledge him and then fire zingers at one another?
Perhaps you would run a contest on your blog to give away some useless item like a USB drink cooler and then let your rival win it! Then your rival could use it as a prize for their own contest. Heck, you might even let your rival be a guest poster on your blog.
Of course, you’d be certain to post links back and forth between sites to keep stoking the rivalry so your readers would bounce back and forth to see the responses.
Think of the revenue a site with that level of instant success would generate.